Bureau

Bureau Alexandra Jubé was founded in 2018 in Paris

Alexandra Jubé is a brand strategy expert specializing in luxury, fashion, & beauty, with over 15 years of experience in these industries. Since founding the bureau in 2018, she and her team have guided over 150 projects. Formerly a consultant and head of insights and digital at an international trend forecasting agency, as well as director of image & communication for a Gen-Z fast fashion brand, she also teaches at the Institut Français de la Mode, alma mater.

THE TEAM

Led by its eponymous founder, the team is exclusively composed of strategists.

Eléonore de Saint Céran
fashion · luxury

A network of international experts selected for their unique and specialized skills.
USA · UK · China · Korea · Japan · Hospitality · Food & Beverage · Travel

Our work relies on a shared vision

brand strategy focus

We specialize in brand strategy, favoring precise expertise over versatility.

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Vision driven by reason

Our vision is grounded in analytical rigor, carefully exploring risks and opportunities. We create uniqueness by identifying contextual opportunities — our intuition is anchored in reason.

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Trends as a discipline

Trends are the tangible symptoms of social, behavioral, and emotional shifts. For us, they are essential to understanding transformations and thus are central to our approach.

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Reality-based approach

We balance aspirational elements that inspire and drive evolution with the reality principle. True change comes through concrete actions, both big and small.

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