from Paris ^{7:26 pm.}

Work worldwide

Bureau Alexandra Jubé is
a brand strategy consultancy based in Paris.
We are Luxury, Fashion & Beauty experts

BureauAlexandra Jubé

Our Purpose

Creating Brand Relevance

Relevance is what makes a brand matter - the way to stand out,
shape preference, and endure. Relevance is a balance between
Meaning - the reason to exist, Uniqueness - what sets it apart, Alignment - with the times, culture, and desires, and Consistency - bringing impact to every action.

We inspire brands to create their own distinct relevance.

We craft singular brands  brand architecture shaped
by culture and
time cultural strategy aligned with

consumer’s aspirations  consumer insights.

Brand Architecture

Brand  Posture
Narrative Strategy
Marketing Strategy

(01)

Cultural Strategy

Brand languages
Trend Forecasting
Cultural Positioning

(02)

Consumer Insights

Audience Portraits
Consumer Behaviors
Targeting Strategy

(03)

Brand Architecture

(01)

Crafting a singular brand through its stance, stories, and actions.

Brand  Posture

Defining the brand’s unique posture through its mission, personality, values, codes, and promise.

Narrative Strategy

Articulating the brand’s narrative, from intention to expression.

Marketing Strategy

Structuring a marketing strategy aligned with the brand positioning and its growth outlook.

Brand platform
Brand audit
Storytelling
Tone of Voice
Offer & Product Development
Alignment workshop
Communication activations

Cultural Strategy

(02)

Making the brand relevant in its time: decoding signals, understanding cultural shifts, and identifying expression territories that reinforce its distinctiveness.

Brand languages

Analyzing the visual, semantic, narrative, and symbolic codes that shape the brand’s environment

Trend Forecasting

Studying emerging cultural dynamics, aesthetic shifts, tastes and practices that define the current era.

Cultural Positioning

Defining the brand’s cultural stance and recommending expressions and collaborations that create resonance.

Trend books
Cultural platform
Semiotic studies
Benchmark (strategic & symbolic)
Collaborations recommendation
Inspiration workshops
Conferences

Consumer Insights

(03)

Understanding audiences to refine messaging, guide product strategies, and strengthen brand preference.

Audience Portraits

Studying the brand’s audiences through their lifestyles, motivations, patterns of consumption, and relationships to products, services, or categories.